Nowadays, communication considering marketing promotions seems more diverse than ever. The communicational facts vary based on their type. It is an informal discussion with friends or family or a brandâ€™s message to an official group of people or a large consumer base. The launch of the mainstream internet in the early 1990s was termed as the source of the beginning of modern communication methods. The internet usage includes digital media channels to communicate via digital means quickly and cover great long distances. Such technical advancements opened up the path for businesses to connect with their customers globally via digital media. The major reflection of influences on building practical relationships with their audience, businesses, and brands broadly adopted digital media. The concept impacted professions that use to indulge traditional communication practices. The advanced communication trend strategies processing via digital media possesses new job titles and a new landscape for communication. The fruitful benefits of digital media advancements are continuing to bring up digital advances in business, news, and entertainment. The major scopes of business activities that require a digital platform translate into major opportunities for businesses. According to marketing research sources, about 86% of American youth spend most of their time searching online to utilize digital content. It indicates the importance and continuous growth of the digital media industry. With the increase of the digital media audience, platforms to perform digital media practices enhanced simultaneously. While e-commerce sales particularly went on a hike through the people spending a lot more time on digital platforms. Instant digital media performance and video conferencing both in terms of personal and professional modes became the norm.
Live-Streams and an Increase in Influencer Content
The period of COVID-19 affected the traditional marketing practices that gave a hike to digital practices. While the stay-at-home orders caused the cancellation of in-person events, thus it opened up the scope for live-streams on digital media. Therefore, this led to the trend that involves an uptick in the number of people tuning into live-streams. The increasing counts of people being influenced by live-streams are making digital media popular, it is considered as a branded live stream, live video broadcasting by celebrities, or any official online business workshop.
During the lockdown period, viewing was marked up by 50% on Facebook and 70% on Instagram.
Content-driven by the influencers as live-streams can build trust and in-the-moment connection with the potential audience.
Amazon lives got a great performance impact during the pandemic in the context of digital media usage.
To promote most likely products, the influencers took the digital platform during live events.
The live-streams also include links considering the digital purchase for viewers while watching the live shows.
More Goodwill Purposed Campaigns from Brands
Smart marketers understand the importance of social media and the point of interaction to fit into customersâ€™ lives. Marketers tend to look for creative ways to fit within the conversation with consumers via social media. The core of such impactful understanding is the need for transparency between the consumer and the brand. For consumers, it is difficult to connect with the brands that they found shady. Simply people would not invest in something that they cannot even trust. Thus, this is the major cause for brands to stay connected with their potential consumers having clear and trusted digital images.