On the other hand, MetroCity is a middle range shopping mall. The ordinary structure of the mall is not aimed at the high class individuals but at the average income earners. When the shoppers at MetroCity were asked why they preferred MetroCity, the majority replied that this was due to its competitive pricing. Available data supports the statement that Metrocity mainly targets the average income earners because the main reason why a majority of the shoppers prefers this mall is due to its affordable prices. As previously noted, shops in Kanyon tend to be more designer based, and this is with a view to targeting the wealthier crowd. On the other hand, in MetroCity, items sold in shops are better priced and as such, a larger number of people can afford to shop here.

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