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According to the businessmen of Athens, service providers use three ways to evade the public’s interest viz Ethos, Logos, and Pathos. Ethos is described as the use of ethics to persuade the buyers. It is used to convince the buyers using ethical credibility. For instance, the incense sticks have a portrayal of godliness in them to morally persuade the user. This kind of strategy works to a great extent for almost all types of commercial products.

Pathos refers to an appeal using emotional means. In this strategy, the sellers use emotions to convince the audience to buy their products. For instance, interior designs are sold to buyers by appealing to their emotions. This kind of strategy also works for myriads of products because a tincture of emotional appeal results in large-scale profits. Logos refers to all appeals using seer logic or critical analysis. In this strategy, the sellers use reasoning to convince the audience to purchase the products. For instance, vegetable oils are sold to buyers by stating that they are entailed with all types of nutrients, which are beneficial for the consumer’s health. This kind of strategy works for almost all types of commercial products and is very legitimate.

Strategies of Integrated Personal Selling Marketing Strategy
Companies and MNCs use many common personal selling strategies to persuade buyers to purchase a particular product. Some of them are as follows:-

Presentations: This is a method used to inform the buyer about a product using statistics.

Conversations: A complete physical dialogue is carried out with the customer regarding the products and services.

Objections: When a product is purchased, its benefits or gains are thoroughly explained to the users.

Consultations: To address a defect in the product, the representatives help the customers to solve it.

Demonstrations: Representatives demonstrate how the product works and benefits the buyer to persuade her/his to buy that product.

Types of Integrated Personal Selling Marketing Strategy
The types of integrated personal selling marketing strategy are as follows:-

Field Selling: Products are sold to buyers that are targeted and easier to persuade.

Retail Selling: This involves assisting the buyers in helping them to find, select, and purchase a good service.

In-Hand Selling: Any product or service is offered to the user door-to-door to reduce the physical efforts of the buyers.

Reference Selling: This is a strategy to use targeted customers to persuade other buyers. This also profits both the representatives and the customers.

Advantages, Conditions, and Conclusion
The advantages, conditions, and conclusion are given as follows:

Advantages: There are a lot of advantages to personal selling. Some of them are as follows:

Through promising sales, personal selling ensures that the company faces large-scale profits.

It also reduces the wasted efforts of the customer.

It promises high marketing returns. Also, one must keep in mind that not every product or service is apt for personal selling.

Conditions: Four situations are properly assessed before purchasing. These are product situations, market situations, company situations, and consumer behavior situations.

If the unit value of the product is not high, then personal selling will not be effective in that case.

If the marketing outlets of the business are not widespread, then also personal selling does not play a vital role in that case.

When impersonal communication media and the consumer’s behavior towards the service are not good, there are high chances of failing the service.

Conclusion: Several means of communication such as electronic media, print media, and social media must work hand-in-hand with the proper functioning of the customer relationship management system. People must understand the brand value and use their scientific temperament to choose products widely. To make the business pass with flying colors, personal selling marketing strategies must be enhanced using more financial means.