Working of Social Networking
Social networking is a useful way of developing and maintain business and personal relationships through internet technology.
Social networking is possible through various social media sites like Twitter, Instagram, and Facebook. These social media sites are full of people from different places who are connected through social networking. Social networking sites allow corporations and people to connect so that they can target their audience for the business. They share information and ideas with such an audience to retain them for a longer period.
Social networking is a wide network of people sharing the same interests or belonging to the same families to connect with them. Nurturing personal social relationships is also a part of social networking.
Nowadays, social networking is used by businesses for widening their customer base, building brand awareness, create brand loyalty, and reaching the target audience. Social networking is helping businesses to become more accessible to their customers for promoting the brand image.
So many businesses are using internet marketing with the help of social networking. It is helping businesses to improve conversion rates, building a loyal customer base, and sharing new updates about the business.
Advantages of Social Networking
Social networking can affect corporations and people in different ways, it can be negative, and it can be positive. There are several positive impacts of social networking in the world. The following are the advantages of social networking; Connect with people – Social networking helps individuals stay connected with their friends or family members, which otherwise would not be possible due to distance. It lets the people stay connected with whomsoever they want, irrespective of different places or time zones. Businesses connect with their customers through social networking for different purposes such as brand recognition, product launch, and promotion.
Helping in promotion – A business gets a lot of social networking advantages. One of such advantages is the promotion of the business among different customers at large. Businesses use social networking to promote a brand, product or service, and their different other branches. Immediate action – People are so active on social networking sites that whenever they find any problem or are not satisfied with products or services, they tend to complain online, leading to immediate action on the part of a company. Businesses take immediate action to save the image of their business.
Disadvantages of Social Networking
Likewise, there are several disadvantages of social networking, which affect businesses and personal relationships. The following are the disadvantages of social networking;
Spread of misinformation – This is the major disadvantage of social networking sites. It spread misinformation so quickly and destroys business images and personal relations. All such misinformation is just rumors which spread faster and reach many people. Criticism – Sometimes, people criticize some brands and spread a negative response on social networking sites, which leads to a detrimental impact on the image of companies. It creates a lot of problems for a company.