The organization has business relationships with other organizations, investors, and clients working in the same industry. A company also has to tackle the various challenges related to human resources employed. The management has to organize and control many business functions internally or externally. So, it is not easy to handle all these relations perfectly and survive in the corporate world. The organizations may have to face several issues and problems while doing their business activities in the market or inside the organization’s premises. Some of these problems turn into a big crisis, which can cause a significant loss to the organization. To deal with these unwanted crises, the organization prepares crisis management plans. One of the fast and impactful methods to deal with the crisis in social media. The crisis can occur due to various problems like a negative product review, negative publicity, malicious customer feedback, and many others. The power of social media is an excellent way to manage these crises.

Tools for the Crisis Management Through Social Media
Several platforms of Social Media can be used for solving the erupted crisis in the organization. Some of the tools are as follows:

Twitter –Twitter is a platform, which can be easily used at a time of crisis in the organization. Suppose the car manufacturing company gets a product recall due to some defective vehicle model. In this case, the company can reward the customer through

Twitter for informing about the problem in the model and announces the replacement for the defective model.

YouTube – YouTube is one of the fastest social media platforms that can convey the company’s message to its consumer in less time. The company can upload a video message about the product’s usefulness, which may solve the consumer’s queries for the product and can assure the product’s quality.

Facebook –Facebook is another platform. The Facebook page of the company could be a platform for customers as well as the company to solve the problem of customers and to get their feedback.

Skype – Skype is a platform for business communication in case the company is indulged in remote work. The organization may conduct interviews, meetings, and fun sessions with the help of this application in order to get things organized in a better way.

The organization has business relationships with other organizations, investors, and clients working in the same industry. A company also has to tackle the various challenges related to human resources employed. The management has to organize and control many business functions internally or externally. So, it is not easy to handle all these relations perfectly and survive in the corporate world. The organizations may have to face several issues and problems while doing their business activities in the market or inside the organization’s premises. Some of these problems turn into a big crisis, which can cause a significant loss to the organization. To deal with these unwanted crises, the organization prepares crisis management plans. One of the fast and impactful methods to deal with the crisis in social media. The crisis can occur due to various problems like a negative product review, negative publicity, malicious customer feedback, and many others. The power of social media is an excellent way to manage these crises.

Tools for the Crisis Management Through Social Media
Several platforms of Social Media can be used for solving the erupted crisis in the organization. Some of the tools are as follows:

Twitter –Twitter is a platform, which can be easily used at a time of crisis in the organization. Suppose the car manufacturing company gets a product recall due to some defective vehicle model. In this case, the company can reward the customer through

Twitter for informing about the problem in the model and announces the replacement for the defective model.

YouTube – YouTube is one of the fastest social media platforms that can convey the company’s message to its consumer in less time. The company can upload a video message about the product’s usefulness, which may solve the consumer’s queries for the product and can assure the product’s quality.

Facebook –Facebook is another platform. The Facebook page of the company could be a platform for customers as well as the company to solve the problem of customers and to get their feedback.

Skype – Skype is a platform for business communication in case the company is indulged in remote work. The organization may conduct interviews, meetings, and fun sessions with the help of this application in order to get things organized in a better way.

Impacts of Crisis Management Through Social Media

Using social media in crisis management can have beneficial impacts on the organization, but may lead to some negative effects as well. So, to avoid the chances of a negative impact, the following points should be followed:

Avoid slow responses – The organization should quickly reply to the comments and complaints of the customer. The gap between the time of complaint filed and response from the company side should be reduced in order to avoid criticism.

Use positive language – The language used on the social media platform should be polite and generous. If the conversation goes out on a negative path, the organization takes the conversation with customers offline.

Build proper plan and strategies – The proper strategy and plans are the keys to the appropriate execution of the plan. Similarly, using social media in crisis management should also be based on the appropriate techniques and back-up plans.